08.02.11
Procter & Gamble is counting on a new website to create some buzz for its brand. P&G is sponsoring DailyBuzz Style, a new website that will highlight its beauty brands Olay, Pantene and Cover Girl, according to AdAge.com.
The site’s content is provided by Federated Media Publishing, which recently relaunched Makeup.com for P&G rival L’Oreal, according to Ad Age.
P&G already publishes Rouge magazine and Rouge.com to support its beauty brands. The Cincinnati-based consumer products company also recently relaunched Petside.com, an online site sponsored by its Iams pet brand, in conjunction with NBC Universal.