08.10.11
Revlon has signed two of Hollywood’s most sought-after actresses, Golden Globe nominated actress Emma Stone and Olivia Wilde, as global brand ambassadors. Between them, Stone and Wilde have six major feature films slated for worldwide launch in 2011.
As brand ambassadors for Revlon, Stone and Wilde will become the faces of new and existing Revlon products and will appear in global, multimedia campaigns that span television, print, in-store and digital and social platforms. Their first campaigns will be tied to the launch of innovative, new color cosmetics and nail enamel products and will world premiere in early 2012.
As brand ambassadors for Revlon, Stone and Wilde will become the faces of new and existing Revlon products and will appear in global, multimedia campaigns that span television, print, in-store and digital and social platforms. Their first campaigns will be tied to the launch of innovative, new color cosmetics and nail enamel products and will world premiere in early 2012.
In addition to starring in Revlon’s global advertising campaigns, Stone’s and Wilde’s involvement in the brand will be multi-layered. For example, both have already enthusiastically pledged their commitment to Revlon’s philanthropic efforts, lending their star power to raise awareness for a variety of causes that support women. Revlon has proudly raised more than $65 million for women’s cancer research over the last 10 years, according to the company.