08.19.11
Beiersdorf, the maker of Nivea, pulled an advertisement for Nivea for Men after some complaints that the print ad was racist. The ad showd a short-haired black man in a gray sweater tossing the head of a black man with an Afro and beard (presumably his earlier non-Nivea self), with the motto: “Look Like You Give A Damn…. Re-Civilize Yourself.”
Following the public outcry, Nivea For Men posted an apology for the ad on its Facebook wall:
Thank you for caring enough to give us your feedback about the recent “Re-civilized” NIVEA FOR MEN ad. This ad was inappropriate and offensive. It was never our intention to offend anyone, and for this we are deeply sorry. This ad will never be used again.
Thank you for caring enough to give us your feedback about the recent “Re-civilized” NIVEA FOR MEN ad. This ad was inappropriate and offensive. It was never our intention to offend anyone, and for this we are deeply sorry. This ad will never be used again.