08.31.11
Fashion Fair has unveiled a new look at its website fashionfair.com. The website's tagline, "Loving you for over 38 years," is a declaration of devotion from the Fashion Fair team to their consumers. Several new tabs to browse from include: What's New, Makeup, Skincare, Brushes & Accessories, About Us and Press.
"Fashionfair.com is our love letter to those we serve and aim to delight," said Clarisa Wilson, president of Fashion Fair Cosmetics. "Our brand mantra, 'All we do is think about you,' is our driving force for everyone on the Fashion Fair team and the core of every brand creative initiative. The new look and feel for fashionfair.com is one more step in the brand's regeneration."