09.08.11
Amway will provide $100,000 toward relief efforts for the food and water crisis in Eastern Africa. Amway will be working through CARE, an organization with extensive crisis relief experience in Africa.
More than 12 million people in Somalia, Ethiopia, Kenya and Djibouti need emergency relief as the region continues to suffer the worst drought in more than 60 years, with no recovery expected for the reminder of 2011.
"The sheer number of children being affected by the lack of food and water is hard to comprehend. We want to make sure that Amway through its One by One Campaign for Children is there to help. We hope to raise the visibility of the situation and inspire others to help," said Amway Southern Africa President Gwen Anders. "Amway is committed making a positive difference in the life of children, especially those in dire need of proper nutrition."
Anders said it's important for the rest of the world to respond to the worsening humanitarian crisis that has already claimed the lives of tens of thousands of children.
Dana Boals, vice president of Global Amway Brand agreed. "When you have evenmore children at risk of starvation, everyone has to help," Boals said. "The Amway One by One Campaign focuses on helping children live, learn, achieve and play. In this case, we are partnering with an organization with a history of effective and strategic intervention in the region, to help address this humanitarian crisis."