09.15.11
Sam's Club has announced the availability of three new proprietary brands, including one that spans personal care, which will be found exclusively at Club locations nationwide.
"Our mission in introducing Simply Right, Artisan Fresh and Daily Chef brands is to delight members with high quality products at an extraordinary value," said Maurice Markey, vice president of proprietary brands for Sam's Club. "We realized that our members prioritize consistent, reliable quality above all other product attributes. It is important that we have the highest quality brands – whether national brands or exclusive proprietary brands – because our members trust Sam's Club to deliver consistent quality at a great value every time. We encourage members to experience our new brands on their next shopping trip to Sam's Club and provide feedback at SamsClub.com."
Spanning the health and wellness arena, the Simply Right brand is dedicated to provide healthful, gentle, and safe personal care products for the entire family, the company said. The brand features health and wellness essentials such asbaby care products, vitamins and supplements and pharmacy OTC products, health and beauty aids, and pet care products.
Along with the brands in the food sector, the new lies are said to provide premium quality products and a fresh look to popular items previously known as Member's Mark brand in selective categories, with the same great quality and value, noted the retailer, which is a divison of Walmart.
"Our mission in introducing Simply Right, Artisan Fresh and Daily Chef brands is to delight members with high quality products at an extraordinary value," said Maurice Markey, vice president of proprietary brands for Sam's Club. "We realized that our members prioritize consistent, reliable quality above all other product attributes. It is important that we have the highest quality brands – whether national brands or exclusive proprietary brands – because our members trust Sam's Club to deliver consistent quality at a great value every time. We encourage members to experience our new brands on their next shopping trip to Sam's Club and provide feedback at SamsClub.com."
Through the end of the year, Sam's Club will showcase new programs in-club and on Facebook and Twitter, and during September Baby Month at Sam's Club, members can sample and take home Simply Right diapers, wipes and formula on Sept. 17, or receive free formula samples.