09.26.11
Procter & Gamble signed a master collaboration agreement with the Hebrew University of Jerusalem. P&G made the agreement through Yissum Research Development Co., the university’s technology transfer office. The agreement allows P&G scientists and research leaders to partner with Hebrew University faculty and researchers in areas such as biology, chemistry, colloid and surface science that could improve the company’s products.
“We are extremely excited to partner with a company in the scope and leadership of Procter & Gamble. This collaboration is a testimony to the level and diversity of the breakthrough science performed at the Hebrew University, Israel’s leading university,” Yaacov Michlin, CEO of Yissum, said in a news release. “We sincerely believe that this collaboration will benefit both sides, and are looking forward to enjoying its outcomes in the years to come.”
P&G has operated in Israel since 2001 and in 2007 the company established the P&G Israel House of Innovation, which works to identify and form partnerships with entrepreneurs, researchers and companies that develop technologies in areas relevant to P&G business.
Hebrew University is Israel’s leading academic institution, carrying out more than a third of all academic scientific research in Israel and 43 percent of its biotech research.
Yissum has registered more than 7,000 patents covering 2,023 inventions, licensed out 530 technologies and spun-off 72 companies.