10.21.11
Grammy Award-nominated singer Natasha Bedingfield, former Olympian Julie Foudy, Dove Global Self-Esteem Ambassador Jess Weiner, and countless women across America will come together over the next three days for the second annual Dove Self-Esteem Weekend.
These women, inspired by the idea that everyone can make a difference in a girl's self-esteem, are committing to spending one hour with a girl in their life to help the next generation develop a positive relationship with beauty.
Last year, thousands of women and girls came together to participate in the first-ever Dove Self-Esteem Weekend and launch the Dove Movement for Self-Esteem, which set a bold new vision for the brand: to create a world where beauty is a source of confidence, not anxiety. The momentum generated by this grassroots effort continues this year as more women lend their support to the cause of building self-esteem in girls.
"If you spend the time listening to a girl, and helping her develop a positive relationship with beauty, you really can make a world of difference," said Weiner. "I invite everyone to join us for the Dove Self-Esteem Weekend and celebrate real beauty."
Dove national partners Girls Inc., Girl Scouts of the U.S.A., Boys & Girls Clubs of America, as well as other organizations and individuals, will help bring the Dove Self Esteem Weekend to life through thousands of events that bring together women and girls.
Dove kicked off the weekend in New York with Bedingfield, Foudy, Weiner and members of the Greater New York Council of the Girl Scouts, who participated in an honest discussion about issues affecting girls' self-esteem; the event included a songwriting exercise to encourage girls to celebrate real beauty, and provided girls with the opportunity to talk about setting goals.
At the movement’s Facebook page, women can share their plans for the weekend, or locate a public event in their area via the interactive Dove Facebook map. The map will show where events are taking place and will serve as a visual representation of the reach of this effort, according to Dove.