11.18.11
Pacific World Corporation is rolling out Nailene SensatioNail Invincible Gel Polish, a premium collection of at-home gel polish said to provide two weeks of damage-proof wear
"The overall nail care category has seen significant growth over the past year. As consumer focus and purchasing behavior has shifted to at-home, DIY products, we are thrilled to bring such an innovative product line to the market place," says Marwan Zreik, SensatioNail VP of marketing and R&D. "SensatioNail is the answer to multiple consumer and category demands, and never before has a gel product collection of this quality been available outside of the salon space," adds Zreik.
SensatioNail will debut at the end of November at mass retailers with the launch of the SensatioNail Starter Kit, a system that is complete with all of the tools needed to achieve salon-quality results. The brand's patented polymer technology allows the polish to glide on smoothly, while the compact PRO 3060 LED Lamp harnesses LED light technology to flash harden SensatioNail gel polish to a radiant finish, with zero dry time.
The brand will follow up the launch with a complete collection roll-out in January, including the release of 12 fashion forward SensatioNail Invincible Gel Polish colors in both solid and shimmering finishes.
In addition, SensatioNail is committed to generating a strong digital presence. The brand's website, Facebook and Twitter pages are live, and will be informational hubs to communicate with consumers across multi-media platforms. SensatioNail will provide an engaging experience for fans in an ongoing conversation about nail care tips, tricks and trends. This includes a library of instructional videos for various gel polish techniques that consumers can access through the web, or using a smart phone to scan QR codes located on all product packaging.
SensatioNail is available at Walmart and select CVS locations nationwide, and suggested product prices will range from $12.00-$60.00.
"The overall nail care category has seen significant growth over the past year. As consumer focus and purchasing behavior has shifted to at-home, DIY products, we are thrilled to bring such an innovative product line to the market place," says Marwan Zreik, SensatioNail VP of marketing and R&D. "SensatioNail is the answer to multiple consumer and category demands, and never before has a gel product collection of this quality been available outside of the salon space," adds Zreik.
SensatioNail will debut at the end of November at mass retailers with the launch of the SensatioNail Starter Kit, a system that is complete with all of the tools needed to achieve salon-quality results. The brand's patented polymer technology allows the polish to glide on smoothly, while the compact PRO 3060 LED Lamp harnesses LED light technology to flash harden SensatioNail gel polish to a radiant finish, with zero dry time.
The brand will follow up the launch with a complete collection roll-out in January, including the release of 12 fashion forward SensatioNail Invincible Gel Polish colors in both solid and shimmering finishes.
In addition, SensatioNail is committed to generating a strong digital presence. The brand's website, Facebook and Twitter pages are live, and will be informational hubs to communicate with consumers across multi-media platforms. SensatioNail will provide an engaging experience for fans in an ongoing conversation about nail care tips, tricks and trends. This includes a library of instructional videos for various gel polish techniques that consumers can access through the web, or using a smart phone to scan QR codes located on all product packaging.
SensatioNail is available at Walmart and select CVS locations nationwide, and suggested product prices will range from $12.00-$60.00.