12.13.11
Ready to launch at Target later this month and nationally in January, Güd—the new line of natural personal care products from Burt’s Bees—has unveiled its social media presence.
Online is a key component in spreading the word about this new line which is geared towards younger women who aren’t necessarily buying natural but who love fragrance, brand executives told Happi in a phone interview yesterday.
Online is a key component in spreading the word about this new line which is geared towards younger women who aren’t necessarily buying natural but who love fragrance, brand executives told Happi in a phone interview yesterday.
In addition to the brand’s Facebook, a new website—www.gudhappens.com—is active and consumers can also connect via Twitter.
You can read more about the Güd launch in the January 2012 issue of Happi.