01.10.12
Forget that tablet computer or new app; Schick is showing off its new custom power razor at the International Consumer Electronics Show in Las Vegas this week.
The Schick Hydro Power Select, which rolls out this month, features “technology never before seen in a wet shave razor, including three vibration settings, easy-to-read indicators and a one-touch control button, allowing men to interact with their razor in a new way, while providing the signature Schick Hydro hydration and skin benefits that men demand.”
As the only custom powered wet shave razor on the market, the Schick Hydro Power Select gives men control of their shaves and features innovations that mark an important development in men's grooming, according to the company.
"As we looked at the research and technology that went into the creation of the Schick Hydro Power Select, we couldn't think of a better place to introduce this product to the world than CES," said Patrick Kane, senior brand manager for Schick Hydro at Energizer Personal Care. "Alongside the most high-tech new TVs, the most advanced new tablet technology and the coolest new MP3 players, CES attendees will get the chance to see the latest and greatest in men's shaving innovation."
At the Schick booth, CES visitors can take seat in a barber chair and professional barbers will offer while Schick Hydro brand representatives will dish on the Schick Hydro Power Select settings.
So does this razor have the “tech” savvy to appeal to CES junkies? For starters, it has a button push for its vibration settings. It also has a LED screen that communicates which vibration level is in use—billed as a first in the razor category.
The Schick Hydro Power Select razors use proprietary technology to pack advanced lubrication into a Hydrating Gel Reservoir to effectively help reduce friction during repeat strokes, while five blades with innovative Skin Guards help control skin flow to reduce friction. A Flip Trimmer allows men to flip back the Hydrating Gel Reservoir so all five blades touch the skin for a precise trim, as opposed to the single edging blade on most razors.