01.12.12
Dr. Bronner's Magic Soaps is rebranding of its line of USDA certified organic body care products (24 items in total), including hand and body soaps, lotions, shaving gels, hair care products and hand sanitizing spray. The personal care line, released in early 2008, now features a new packaging design to look like Dr. Bronner’s iconic castile soap label. According to the company, instead of Emanuel Bronner’s philosophy(seen on the castile labels), the altered design features new writings by the current generation of the company about its Fair Trade projects around the world and the charitable causes the company supports.
“Dr. Bronner’s has always been a mission driven company with a mission driven label. My grandfather created his soap label to espouse his philosophy,” says David Bronner, president of Dr. Bronner’s Magic Soaps. “Our new label allows us to use the style and spirit of the original one to tell the story of what this generation of our family is doing to carry on the environmental and social ideals that this company was built on, and to expand upon the legacy left to us by my grandfather.”
Despite the new packaging, the product formulas and the UPC codes on the entire line remain unchanged. According to the company, the new labels are designed to help retailer’s merchandise the company’s entire line together more easily and effectively while bringing a more unified brand presence to store shelves. The altered labels also include tips and instructions for the best use of the products.
The relabeled items are out now in stores nationwide.
More info: www.drbronners.com
“Dr. Bronner’s has always been a mission driven company with a mission driven label. My grandfather created his soap label to espouse his philosophy,” says David Bronner, president of Dr. Bronner’s Magic Soaps. “Our new label allows us to use the style and spirit of the original one to tell the story of what this generation of our family is doing to carry on the environmental and social ideals that this company was built on, and to expand upon the legacy left to us by my grandfather.”
Despite the new packaging, the product formulas and the UPC codes on the entire line remain unchanged. According to the company, the new labels are designed to help retailer’s merchandise the company’s entire line together more easily and effectively while bringing a more unified brand presence to store shelves. The altered labels also include tips and instructions for the best use of the products.
The relabeled items are out now in stores nationwide.
More info: www.drbronners.com