04.27.12
Skin sensitivity is a global reality, with 52% of women in the US experiencing sensitive skin. With almost 40 years of experience in the field and side-by-side work with dermatologists, La Roche-Posay has become a leading player in the development of products formulated for sensitive skin, testing for tolerance and safety.
"Those with sensitive skin are often forced to choose between products that work and products that are suitable for sensitive skin, in the end sacrificing efficacy in favor of products that won't cause skin reactivity," said La Roche-Posay General Manager Yannick Raynaud. "With La Roche-Posay, consumers no longer have to choose. Thanks to decades of research and clinical testing, we have a unique understanding of sensitive skin, which we build into the development of new products that are not only merely suitable for sensitive skin, but are efficacious as well."
La Roche-Posay's newest introduction to its sensitive skin portfolio, Rosaliac AR Intense Localized Redness Intensive Serum ($39.95) helps reduce visible redness and signs of discomfort and is suitable for rosacea-prone skin. The unique formulation not only reduces visible redness but can help prevent the progression of redness to the more severe stages. Most redness-prone skins have a compromised skin barrier and can be highly reactive to environmental factors and traditional skin treatments.
Rosaliac AR Intense Localized Redness Intensive Care is an ultra-fresh calming/soothing minimalist formula that is made with the calming agents neurosensine and La Roche-Posay Thermal Spring Water. Ambophenol, found in Rosaliac AR Intense, is a powerful natural extract of the Tambourissa Trichophylla plant found in Madagascar with its leaves traditionally used in sedative and pain-relieving infusions. This powerful ingredient has been used in the pharmaceutical industry and is known for its ability to calm and soothe visible redness. Twenty-four-hour hydration helps rebuild a compromised barrier; the instant light-diffusing formula helps to neutralize the look of visible redness.
The SKU joins other leading products in La Roche-Posay’s sensitive skin portfolio like Toleriane Ultra Intense Soothing Care ($34.95), a daily moisturizer.