06.12.12
After receiving world-wide international success with the launch of the online video "Go Beyond the Cover," starring Rick Genest, also known as Zombie Boy, Dermablend Professional will continue its relationship with Genest, the brand's first-ever male model, as its official spokesperson.
Since its debut last October, the video has received over 15 million views and more than 650,000 shares on Facebook. The campaign won a grand prize for the digital category at the prestigious advertising CREA Awards in Montreal, two awards in the categories of Best Branded Viral Video and Best Art Direction during the third edition of the Bees Awards (the first international awards focused on social media) in San Francisco, as well as in the digital video category of the Brand Innovators award, which took place in New York City. "Go Beyond the Cover," was also picked as Mashable.com's most innovative viral ads of 2011.
Since its debut last October, the video has received over 15 million views and more than 650,000 shares on Facebook. The campaign won a grand prize for the digital category at the prestigious advertising CREA Awards in Montreal, two awards in the categories of Best Branded Viral Video and Best Art Direction during the third edition of the Bees Awards (the first international awards focused on social media) in San Francisco, as well as in the digital video category of the Brand Innovators award, which took place in New York City. "Go Beyond the Cover," was also picked as Mashable.com's most innovative viral ads of 2011.
"Rick has become a global icon because of his unique head-to-toe skeletal tattoos and Dermablend Professional is honored to have him as our official spokesperson," said Renee Mininni, assistant vice president of marketing for Dermablend Professional. "He is the perfect canvas to exemplify the flawless coverage that Dermablend Professional products provide."