06.29.12
•Tone Body Wash is partnering with Kellie Pickler to promote its latest innovation, Fruit Peels Body Wash. The Tone Turn It Up! series provides exclusive access to the country singer/songwriter while on tour for her current album and also invites consumers to keep up with her via Facebook through personal blog posts and a live chat. Fans will also have the chance to participate in giveaways, including a grand prize of a trip to Nashville.
“The Tone Turn It Up! series connects our body wash with consumers beyond the shower by giving them a behind-the-scenes look at how a highly celebrated female artist, like Kellie Pickler, turns up her day. Kellie’s enthusiastic approach to her music and positive spirit combined with her amazing skin makes her a perfect fit for Tone body wash,” said Traci Mason, senior brand manager of Tone brand at Henkel.
Tone Fruit Peel Body Wash combines a blend of citrus, kiwi and apple essences to gently wash away dull skin and bring out a natural glow, according to the company.
More info: www.ToneSkinCare.com