07.10.12
To celebrate the brand's new Champion grooming line, Old Spice partnered with Team USA table tennis representative Timothy Wang, who will look to secure the USA's first-ever medal in Table Tennis at this year's London 2012 Olympic Games.
To kick off its partnership with Wang, Old Spice will host a table tennis event in Los Angeles on July 12, where Wang will meet and greet fans and provide table tennis pointers prior to departing for the London 2012 Olympic Games to take on the best in the world. The brand will also support its relationship with Wang through a number of Champion-themed digital engagement activations.
“As I prepare to take on the world later this month, I know how important it will be for me to compete with confidence," said Wang. "Whether it's at the Olympic Games or in life, understanding the importance of believing in yourself and smelling great are important tools for achieving personal success. Old Spice Champion offers guys that winning combination."
Old Spice's partnership with Wang celebrates the brand's new Champion scent, which features the Olympic Rings on its packaging. The Old Spice Champion lineup includes a full range of anti-perspirant, deodorant, body wash and body spray products designed to give men the motivation and self-confidence to "Believe in their Smellf" and smell like a champion, according to the company.