08.21.12
Tonight at 8:30 p.m. (PST), The Clorox Company will flip the switch, for the first time, on two new 17-foot-high rooftop signs on its corporate headquarters in downtown Oakland. The lighted signs will further establish the company's presence on the city's skyline, according to the company, which is nearing its 100th anniversary.
"As Clorox approaches its centennial anniversary, we felt it was important to prominently brand our corporate headquarters to commemorate our past and future," said chairman and CEO Don Knauss. "For the last 100 years, we've had the privilege of being an employer, a business partner and a member of the Oakland community. We've also grown from a one-product company into a global business with a diverse portfolio of trusted brands. We've come a long way since 1913 and there's more on the horizon."
The company's new sign features Clorox's recently updated corporate logo, which reflects the most dramatic change in its visual identity since 1957.
Using LED lights and a timer, Clorox's illuminated signs are environmentally-friendly and compliant with the U.S. Green Building Association's Leadership in Energy and Environmental Design LEED standards. In 2011, Clorox's headquarters achieved (LEED) EB platinum certification, the highest sustainability recognition an existing building can attain.