01.09.13
Fragrance development company Tru Fragrance partnered with bestselling author, TV host, designer and eco-friendly lifestyle expert Danny Seo. The pioneering beauty company will team up with Seo to develop and bring to market a line of beauty products that have a game-changing back story and boast a set of formulations that are unique and innovative to the industry. The line will include new concepts in fragrance and skin care, driven by partnerships with some of the world’s most talented perfumers and global fragrance powerhouse, Firmenich, according to the company.
“I met with numerous companies about creating a new line of products and what I loved about Tru Fragrance is their willingness to think outside the box and their commitment to producing high quality products,” said Seo. “And they are so appropriately named to be my partner: I believe they really will remain ‘Tru’ to my desire to create extraordinary products for women all over the world.”
“At Tru Fragrance, we pride ourselves on providing industry innovation through new and unique products for our customers,” said Monte Henige, CEO of Tru Fragrance. “Danny’s background in the beauty space combined with his passion for the world around us made this partnership a perfect fit as we look to consistently deliver something new to consumers and meet the growing demand for unique and efficacious beauty products.”
The line of beauty products will range from unique fragrances to innovative skin care products and is expected to be on store shelves in fall of 2013.
More info:www.trufragrance.com