02.06.13
H2O Plus and parent company, Pola Orbis appointed Robert F. Seidl as chief global business strategy officer at Pola Orbis Holdings, and Richard R. (Rick) Ruffolo as president and chief executive officer of H2O Plus.
Ruffolo comes to H2O Plus with significant general management, marketing, strategic planning, innovation, and multi-channel specialty retail experience. He has had extensive executive leadership roles in the beauty and home fragrance categories as CEO and president of R4 Innovations, executive vice president of Crabtree & Evelyn’s global business, senior vice president at Yankee Candle, vice president & general manager at Bath & Body Works, and category director at S.C. Johnson. Ruffolo started his career in brand management at Procter & Gamble.
Seidl served as president and CEO of H2O Plus for the past seven years, responsible for the strategic direction, executive management, operations, planning, and global expansion. As chief global business strategy officer at Pola Orbis Holdings, Seidl will lead and execute the company’s global strategy. This new position directs and supports Pola Orbis’ commitment to expand its worldwide presence, both within its current portfolio of brands, as well as through future new brand acquisitions. A new Pola Orbis corporate office will be established in New York City.
Ruffolo comes to H2O Plus with significant general management, marketing, strategic planning, innovation, and multi-channel specialty retail experience. He has had extensive executive leadership roles in the beauty and home fragrance categories as CEO and president of R4 Innovations, executive vice president of Crabtree & Evelyn’s global business, senior vice president at Yankee Candle, vice president & general manager at Bath & Body Works, and category director at S.C. Johnson. Ruffolo started his career in brand management at Procter & Gamble.
He will take over Seidl’s previous responsibilities and continue expansion of the Chicago-based, global skin care company, H2O Plus.