02.21.13
Mineral makeup brand Jane Iredale is set to debut a new
collection of PureGloss Lip Glosses, featuring a new formula, new tube and new shades, along with the most popular existing shades, said the company. From nudes to berries to plums, and everything in between, the collection offers a total of 18 shades that soothe, hydrate and nourish lips. The new, remarkably long-lasting formula provides a natural-looking, sheer tint of color, along with berry flavors and antioxidant benefits.
“It’s a luxurious gloss that feels lusciously creamy on the lips and provides an ultra-glossy finish without feeling tacky, and without the use of petroleum-based products,” said the company.
The collection features 11 new shades: Snow Berry, Pink Smoothie, Bellini, Tangerine, Nectar, Beach Plum, Spice, Sangria, Red Currant, Crabapple and Black Cherry, as well as seven top-selling shades that are being re-launched with the new formula and tube: Soft Peach, Iced Mocha, Raspberry, Pink Candy, Candied Rose, Sugar Plum and Cosmopolitan.
PureGloss Lip Glosses are formulated in a base of organic oils including moringa butter, lotus flower wax and orange peel wax. Moringa butter and avocado oil make lips feel hydrated, conditioned, moisturized and quenched; while ascorbyl palmitate and tocopherol provide antioxidant protection. Blackberry and pomegranate extracts provide fragrant natural flavors, and are also potent antioxidants.
PureGloss Lip Glosses will be available beginning in Spring 2013 for $24 at shop.janeiredale.com and at select skin care specialists and beauty apothecaries worldwide.