03.18.13
Beauty is still big at Belk. In the recently concluded year, the retailer postedgains for its fragrance, color and skin care business. About 40% of sales come from fragrances, with color and skin care each generating about 30%.
The iconic Southern retailer is trying to capture the next wave of consumers with the tagline: Modern. Southern. Style. The goal, say company executives, is to convince the teenager who already buys shoes at Belk to make her beauty purchases there as well.
The iconic Southern retailer is trying to capture the next wave of consumers with the tagline: Modern. Southern. Style. The goal, say company executives, is to convince the teenager who already buys shoes at Belk to make her beauty purchases there as well.