Syneron Beauty Inc. has launched the Pearl Brilliant White Ionic Teeth Whitening system, a new at-home teeth whitening technology that’s said be the first to be cleared by the FDA in over a decade. The device is said tp provide maximum whitening results of up to 10 shades after only 50 minutes of treatment with virtually no sensitivity.
In a clinical study conducted by New York based cosmetic dentist Dr. Michael Ghalili, Pearl Brilliant White system was proven to visibly whiten 100% of subject's teeth two shades after one 5-minute treatment. After 50 minutes of use, subjects saw an average improvement of 7 shades.
Pearl is currently the only at-home teeth whitening system to utilize revolutionary patented ionic technology to achieve professional level whitening results. The device uses a micro-current to activate a specially formulated enamel-safe Ionic whitening gel, allowing it to penetrate deep within the enamel to erase years of embedded stains without sensitivity or irritation. Clinical studies indicate that using
Syneron Beauty entered the oral care category last year with the introduction of the Tanda Pearl Ionic Teeth Whitening System.
"With the launch of Pearl Brilliant White, we are excited to continue providing consumers with access to significant advancements in the cosmetic oral care category. As the only new technology for at-home teeth whitening cleared by the FDA in over a decade, Pearl systems provide long-lasting whitening results with virtually no sensitivity," said Fabian Tenenbaum, CEO of Syneron Beauty.
The device hits counters this month at prestige beauty retailers including Nordstrom, Neiman Marcus, Bloomingdales and Ulta.