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Gold Bond Adds New Format

Published May 7, 2013
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Chattem, Inc., the consumer healthcare division of Sanofi US, has rolled out its venerable Gold Bond powder in a new powder spray variant. The new SKU is said to delivers the odor and wetness protection of Gold Bond Powder via a convenient, easy-to-use continuous spray package.

"The new Gold Bond No Mess Powder Spray is the same formula as Gold Bond Powder, and the new product packaging -- an easy-to-hold spray can with a 360 degree continuous spray top -- allows people to use it in an even more effective way," said John Stroud, EVP, Chattem.

The spray is offered in two formulas—classic and fresh, which has a light fresh fragrance, according to the company.

Gold Bond was created in 1908.

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