He stated, "While the only phthalate we used in our product formulations is safe (DEP), we know that there is the potential for people to confuse DEP with other phthalates that are banned from certain product types. We want people to also feel safe about using our products and not have any misperceptions about the product ingredients we use. So, we decided to remove DEP from our products and we recently reached a milestone: 70% of P&G Beauty products are currently phthalate-free and we are on track to have all our products phthalate-free by 2014."
Dr. Reid continued, "Triclosan is also known to be safe through numerous studies and regulatory reviews, however, there are ongoing discussions about how effective it is for reducing bacteria compared to regular soap. Since we have limited use of triclosan in our personal care products, we have decided to eliminate it from all our products by 2014."
For more information on these ingredients and P&G Beauty's approach to ingredient-related decisions, visit the newly launched section of PG.com, www.pg.com/en_US/sustainability/safety/index.shtml. This section includes a new two-minute video and more information to help inform the public about the safety of product ingredients.