04.08.14
The Not Your Mother’s hair care brand—big at retailers such as Walmart, Target and CVS—expanded its US retail distribution with more than 10,000 stores and almost doubled its SKU count in the first quarter of 2014. Many international markets have long been wanting the brand. With already successful distribution in countries including Australia, South Korea, Brazil and Chile Not Your Mother’s launched in Mexico last month.
The US Latina community has long been fans of the products, according to the Florida-based marketer. In 2011, Beach Babe Texturizing Sea Salt Spray won the Latina Magazine beauty awards. Sales from the initial first weeks in Mexico show Way to Grow shampoo as a front runner closely followed by Beach Babe texturizing spray. Additional expansion to more store locations and with additional SKUs is planned for later this year.
Eight Not Your Mother’s products launched at 200+ Walmart Mexico Supercenters and Superama grocery locations.
The US Latina community has long been fans of the products, according to the Florida-based marketer. In 2011, Beach Babe Texturizing Sea Salt Spray won the Latina Magazine beauty awards. Sales from the initial first weeks in Mexico show Way to Grow shampoo as a front runner closely followed by Beach Babe texturizing spray. Additional expansion to more store locations and with additional SKUs is planned for later this year.
Eight Not Your Mother’s products launched at 200+ Walmart Mexico Supercenters and Superama grocery locations.