Breaking News

Yankee Candle Adds New Wax Melt SKUs

August 5, 2014

Scenterpiece said to simplify flameless home fragrancing.

The Yankee Candle Company is rollng out Scenterpiece, a new entry into the wax melt category that is said to “simplify flameless home fragrancing into one easy process” by allowing customers to enjoy and quickly swap out their favorite fragrances without the cooling, scraping or pouring involved with traditional tart warmers.
Scenterpiece Easy MeltCups and Warmers are available for purchase now at Yankee Candle’s  500-plus retail stores. The system is comprised of wax-filled Easy MeltCups in a wide selection of both classic and new Yankee Candle fragrances with more than 20 electric Warmers in a range of styles.
“Yankee Candle knows that scent can be the perfect finishing touch to home décor,” said Geoff Medeiros, vice president brand and product development for The Yankee Candle Company, Inc. “Scenterpiece will allow our consumers to enjoy their favorite fragrances in a brand new, hassle-free manner while providing a way to update their décor for fall.”
blog comments powered by Disqus
  • A Facial Bar Grows in Brooklyn

    A Facial Bar Grows in Brooklyn

    Christine Esposito, Associate Editor||October 24, 2016
    With three doors in Canada, Blitz Facial Bar opens its first US location in one of the hippest areas of New York.

  • Free and Clear

    Free and Clear

    Melissa Meisel, Associate Editor||October 17, 2016
    OY-L aims for zero-chemical skin care.

  • Coming Clean on a Host of Issues

    Coming Clean on a Host of Issues

    October 17, 2016
    Cleaning Products Conference is set for Nov. 9-11, 2016 in Washington DC.

  • Change Is in the Air

    Change Is in the Air

    Doreen Wang, BrandZ ||October 3, 2016
    Technology is changing the personal care market

  • Skin Care of One’s Own

    Skin Care of One’s Own

    Christine Esposito, Associate Editor||October 3, 2016
    Nu Skin’s ageLOC Me—which melds the worlds of smart-phone technology, efficacious ingredients and personalization

  • Proof Positive

    Proof Positive

    Christine Esposito, Associate Editor||October 3, 2016
    Testing service providers enable companies to back up their claims and stay in compliance with regulations.