Breaking News

Yankee Candle Adds New Wax Melt SKUs

August 5, 2014

Scenterpiece said to simplify flameless home fragrancing.

The Yankee Candle Company is rollng out Scenterpiece, a new entry into the wax melt category that is said to “simplify flameless home fragrancing into one easy process” by allowing customers to enjoy and quickly swap out their favorite fragrances without the cooling, scraping or pouring involved with traditional tart warmers.
 
Scenterpiece Easy MeltCups and Warmers are available for purchase now at Yankee Candle’s  500-plus retail stores. The system is comprised of wax-filled Easy MeltCups in a wide selection of both classic and new Yankee Candle fragrances with more than 20 electric Warmers in a range of styles.
 
“Yankee Candle knows that scent can be the perfect finishing touch to home décor,” said Geoff Medeiros, vice president brand and product development for The Yankee Candle Company, Inc. “Scenterpiece will allow our consumers to enjoy their favorite fragrances in a brand new, hassle-free manner while providing a way to update their décor for fall.”
blog comments powered by Disqus
  • What's Next for the UK?

    Sarah Boumphrey, Euromonitor International||June 24, 2016
    Euromonitor weighs in on the implications for consumer product companies.

  • Henkel Grabs the Sun

    Henkel Grabs the Sun

    Ian Bell, Euromonitor International||June 24, 2016
    Euromonitor's Ian Bell on the impact the purchase will have on the US detergent industry.

  • To The Max

    To The Max

    Melissa Meisel, Associate Editor||June 20, 2016
    Velvet 59 is on the rise at locations like Ricky’s NYC.

  • Take Notice

    Take Notice

    Melissa Meisel , Associate Editor||June 1, 2016
    Packaging trends revolve around trendy artwork, eco-conscious materials—and portability is a plus too!

  • Virtual Reality

    Virtual Reality

    Christine Esposito, Associate Editor||June 1, 2016
    An update on nature-identical ingredients for cosmetics and personal care products.

  • Shiseido Advances in the US

    Shiseido Advances in the US

    Tom Branna, Editorial Director||June 1, 2016
    New facility in Windsor, NJ demonstrates its dedication to the US and other markets outside Japan.