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Yankee Candle Adds New Wax Melt SKUs

Published August 5, 2014
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The Yankee Candle Company is rollng out Scenterpiece, a new entry into the wax melt category that is said to “simplify flameless home fragrancing into one easy process” by allowing customers to enjoy and quickly swap out their favorite fragrances without the cooling, scraping or pouring involved with traditional tart warmers.
Scenterpiece Easy MeltCups and Warmers are available for purchase now at Yankee Candle’s  500-plus retail stores. The system is comprised of wax-filled Easy MeltCups in a wide selection of both classic and new Yankee Candle fragrances with more than 20 electric Warmers in a range of styles.
“Yankee Candle knows that scent can be the perfect finishing touch to home décor,” said Geoff Medeiros, vice president brand and product development for The Yankee Candle Company, Inc. “Scenterpiece will allow our consumers to enjoy their favorite fragrances in a brand new, hassle-free manner while providing a way to update their décor for fall.”

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