Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue August 2015
 •  Stepan Named EPA Safer Choice Partner of the Year  •  City of Hope Honors Pravana Founder & CEO Steve Goddard  •  Castanea Acquires Minority Stake in First Aid Beauty  •  Ecolab Acquires Swisher Hygiene  •  BASF Opens Tarrytown Consumer Testing Center
Print

Yankee Candle Adds New Wax Melt SKUs



Published August 5, 2014
Related Searches: president consumers candle stores
Post a comment
The Yankee Candle Company is rollng out Scenterpiece, a new entry into the wax melt category that is said to “simplify flameless home fragrancing into one easy process” by allowing customers to enjoy and quickly swap out their favorite fragrances without the cooling, scraping or pouring involved with traditional tart warmers.
 
Scenterpiece Easy MeltCups and Warmers are available for purchase now at Yankee Candle’s  500-plus retail stores. The system is comprised of wax-filled Easy MeltCups in a wide selection of both classic and new Yankee Candle fragrances with more than 20 electric Warmers in a range of styles.
 
“Yankee Candle knows that scent can be the perfect finishing touch to home décor,” said Geoff Medeiros, vice president brand and product development for The Yankee Candle Company, Inc. “Scenterpiece will allow our consumers to enjoy their favorite fragrances in a brand new, hassle-free manner while providing a way to update their décor for fall.”


blog comments powered by Disqus