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Prestige Beauty Sales Rise in Q2

August 21, 2014

Makeup category is star performer, according to NPD.

In the second quarter of 2014, sales of US prestige beauty products were $2.5 billion, a 5% increase from Q2 2013, with sales growth across each of the three primary categories, according to The NPD Group.

Makeup sales rose 8% over Q2 2013 to $1.0 billion and fragrance sales jumped 5% to $632 million. Skin care sales posted a two percent gain, coming in at $844 million.

“The robust performance of prestige beauty in the second quarter is quite encouraging! Primary prestige segments continue to be market drivers, but the industry is realizing the opportunities and revenue that lie among smaller, more specialized segments,” said Karen Grant, vice president and global industry analyst, The NPD Group, Inc. “With the current momentum as a platform, we expect the next two quarters to be positive, leading to annual performance a bit softer but in line with the low to mid-single-digit growth trend of 2013.”

Face products were the growth drivers in makeup, accounting for nearly half of category sales and outpacing category growth slightly. Eye and lip makeup combined account for nearly 46% of the category dollar sales, almost as much as face makeup, and their combined growth was greater than their face counterparts. Nail was the only makeup segment with sales declines in Q2’14.

However, there are highlights within the face segment and sets/kits. As in makeup, face products were skincare’s growth drivers, representing more than a third of the sales and setting the pace of the category performance. Sets/kits represent just 10 percent of skincare dollar sales, but their 4% growth outpaced the category.

Juices account for 65% of total prestige fragrance sales, and they continue to drive the category with 7% dollar growth compared to Q2 2013, said NPD. Fragrance ancillary sales add to the prestige category growth with a 3 percent increase in dollar sales, though at just 6% of the market, it’s a subtle note.

“Consumers are looking for something new and fresh with each season. Delivering on this demand while sustaining engagement with established products is the balancing act that will continue to prove its benefits for the prestige beauty industry,” added Grant.

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