10.14.14
With hourly reports about the spread of ebola, health experts note that one of the easiest way to keep germs from spreading is the simple act of handwashing with soap and water. For the seventh consecutive year, leading health and hygiene brand, Safeguard and parent company Procter & Gamble, is partnering with Ministries of Health and Education around the world to capitalize on Global Handwashing Day, October 15, as the perfect opportunity to educate and inspire kids to wash their hands. Almost a decade has passed since published research identified hand washing with soap as "the most important medical remedy for children in developing countries."
In commemoration of Global Handwashing Day, the American Cleaning Institute (ACI) is offering schools, students and community leaders ideas and online resources to encourage handwashing every day of the year. Those resources can be found on ACI's Clean Hands website.
ACI is raising awareness on Global Handwashing Day with Family, Career & Community Leaders of America members during their Capitol Leadership Meeting in Washington, DC. The message: Keep Calm and Celebrate Global Handwashing Day.
"Very simply put, handwashing with soap saves lives," said Nancy Bock, senior VP-education, ACI. "ACI is proud to support the Global Public-Private Partnership for Handwashing in spreading the word year-round about the importance of enhancing health through good hygiene practices."
Teaching about handwashing and good hygiene practices is also the subject of a free, anytime webinar from ACI.
Health educators, family and consumer science teachers, school nurses and health educators can sign up now for the free webinar on preparing for cold and flu season. The ACI-hosted session will feature experts from the Centers for Disease Control and Prevention, the Global Public-Private Partnership for Handwashing, Family, Career and Community Leaders of America, and ACI. The pre-recorded webinar will be available at your convenience. Sign up today at www.cleaninginstitute.org/coldfluregister.
A proud partner of the Global PPPHW (Public-Private Partnership for Hand Washing), Safeguard has been a supporter of Global Handwashing Day, donating $140,000 since its inception in 2008. Each year the brand employs a comprehensive communications campaign encompassing media relations, social engagement, consumer events, celebrity endorsements, and government and NGO partnerships.
"Handwashing with soap is among the most effective and inexpensive ways to save lives by preventing the spread of disease-causing germs," says Janet Allgaier, VP-global personal care, "and Safeguard is committed to Global Handwashing Day as a key strategy for instilling this positive habit in children all over the world."
This year, the brand's super-hero, Commander Safeguard, will play a central role in engaging and inspiring kids. The character features in a range of content highlighting key moments during a school-kid's typical day when they are most vulnerable to germs, helping them remember the vital role hand washing plays in keeping them healthy.
In Mexico, a short film will be released on social media, featuring the Safeguard Clean Hand Shake, a fun take on the global secret handshake craze so often referenced in pop culture. The film ends with a call-to-action to "Share the love. Not the germs" by practicing the handshake with friends and family – after washing their hands, of course!
In China, Safeguard is partnering with the Ministry of Health and key retail partners to help reinforce the Around The Clock message. Additionally, a partnership with the charity One Foundation will supply Safeguard liquid hand soap to hand washing stations set up following the 6.1 earthquake that struckSouth-West China's Yunan province in August.
In commemoration of Global Handwashing Day, the American Cleaning Institute (ACI) is offering schools, students and community leaders ideas and online resources to encourage handwashing every day of the year. Those resources can be found on ACI's Clean Hands website.
ACI is raising awareness on Global Handwashing Day with Family, Career & Community Leaders of America members during their Capitol Leadership Meeting in Washington, DC. The message: Keep Calm and Celebrate Global Handwashing Day.
"Very simply put, handwashing with soap saves lives," said Nancy Bock, senior VP-education, ACI. "ACI is proud to support the Global Public-Private Partnership for Handwashing in spreading the word year-round about the importance of enhancing health through good hygiene practices."
Teaching about handwashing and good hygiene practices is also the subject of a free, anytime webinar from ACI.
Health educators, family and consumer science teachers, school nurses and health educators can sign up now for the free webinar on preparing for cold and flu season. The ACI-hosted session will feature experts from the Centers for Disease Control and Prevention, the Global Public-Private Partnership for Handwashing, Family, Career and Community Leaders of America, and ACI. The pre-recorded webinar will be available at your convenience. Sign up today at www.cleaninginstitute.org/coldfluregister.
A proud partner of the Global PPPHW (Public-Private Partnership for Hand Washing), Safeguard has been a supporter of Global Handwashing Day, donating $140,000 since its inception in 2008. Each year the brand employs a comprehensive communications campaign encompassing media relations, social engagement, consumer events, celebrity endorsements, and government and NGO partnerships.
"Handwashing with soap is among the most effective and inexpensive ways to save lives by preventing the spread of disease-causing germs," says Janet Allgaier, VP-global personal care, "and Safeguard is committed to Global Handwashing Day as a key strategy for instilling this positive habit in children all over the world."
This year, the brand's super-hero, Commander Safeguard, will play a central role in engaging and inspiring kids. The character features in a range of content highlighting key moments during a school-kid's typical day when they are most vulnerable to germs, helping them remember the vital role hand washing plays in keeping them healthy.
In Mexico, a short film will be released on social media, featuring the Safeguard Clean Hand Shake, a fun take on the global secret handshake craze so often referenced in pop culture. The film ends with a call-to-action to "Share the love. Not the germs" by practicing the handshake with friends and family – after washing their hands, of course!
In China, Safeguard is partnering with the Ministry of Health and key retail partners to help reinforce the Around The Clock message. Additionally, a partnership with the charity One Foundation will supply Safeguard liquid hand soap to hand washing stations set up following the 6.1 earthquake that struckSouth-West China's Yunan province in August.