02.09.15
Coty has signed an agreement with actor Scott Eastwood to be the new face of the Davidoff Cool Water fragrance advertising campaign starting worldwide this summer. The deal includes print and TV.
The American actor has had roles in more than 20 films, with his latest, "Fury", where he co-stars alongside Brad Pitt and Shia LaBeouf, which debuted in theaters October 2014. He also recently wrapped his first major studio lead for Twentieth Century Fox, "The Longest Ride," which will be released April 10. "The Longest Ride" is based on the best-selling novel by Nicholas Sparks, author of The Notebook. Eastwood is also set to start shooting an Oliver Stone film opposite Joseph Gordon-Levitt.
"Scott Eastwood is rising star in Hollywood who has always been committed to the ocean and to nature. He represents a new kind of man: Scott Eastwood is part of a new generation of man who is outdoorsy, adventurous and cares about the environment but doesn't take himself too seriously. He truly embodies the spirit of Davidoff Cool Water," said Steve Mormoris, Coty chief marketing officer, fragrances.
The American actor has had roles in more than 20 films, with his latest, "Fury", where he co-stars alongside Brad Pitt and Shia LaBeouf, which debuted in theaters October 2014. He also recently wrapped his first major studio lead for Twentieth Century Fox, "The Longest Ride," which will be released April 10. "The Longest Ride" is based on the best-selling novel by Nicholas Sparks, author of The Notebook. Eastwood is also set to start shooting an Oliver Stone film opposite Joseph Gordon-Levitt.
"Scott Eastwood is rising star in Hollywood who has always been committed to the ocean and to nature. He represents a new kind of man: Scott Eastwood is part of a new generation of man who is outdoorsy, adventurous and cares about the environment but doesn't take himself too seriously. He truly embodies the spirit of Davidoff Cool Water," said Steve Mormoris, Coty chief marketing officer, fragrances.