03.17.15
Baby care brand Mustela launched its first online customer loyalty program, my Mustela eRewards. Membership is free and registration can be completed online at www.mustelausa.com/shop/lp/rewards.
“The launch of the my Mustela eRewards program marks the next strategic phase of our digital marketing program,” said Jerome Clark, assistant vice president of US Marketing at Mustela. “Not only will this program complement our recently launched e-commerce platform but it will also help us to better engage directly with our consumers, understand their purchase behaviors and communicate with them in a more meaningful and customized way across all digital touch points.”
Kelly Conroy, e-commerce manager at Mustela, added, “Our independent market research showed that our customers are extremely loyal due to our product efficacy, sensorial experience and premium packaging. And we also learned that word-of-mouth recommendations and social sharing among our loyal customers is high and has a strong impact on our business. With this unique program, we are now able to reward our most loyal customers for their recommendations in an organic way. It’s our way of saying ‘thank you’ for all of their support and belief in our brand.”
“The launch of the my Mustela eRewards program marks the next strategic phase of our digital marketing program,” said Jerome Clark, assistant vice president of US Marketing at Mustela. “Not only will this program complement our recently launched e-commerce platform but it will also help us to better engage directly with our consumers, understand their purchase behaviors and communicate with them in a more meaningful and customized way across all digital touch points.”
Kelly Conroy, e-commerce manager at Mustela, added, “Our independent market research showed that our customers are extremely loyal due to our product efficacy, sensorial experience and premium packaging. And we also learned that word-of-mouth recommendations and social sharing among our loyal customers is high and has a strong impact on our business. With this unique program, we are now able to reward our most loyal customers for their recommendations in an organic way. It’s our way of saying ‘thank you’ for all of their support and belief in our brand.”