04.27.15
In the first quarter of 2015, sales of US prestige beauty products were $2.6 billion, a 5& increase, according to recent data from The NPD Group. This was driven by makeup and fragrance, while skin care sales remained flat after experiencing growth for the past three consecutive quarters.
Makeup outperformed the overall prestige market and experienced double-digit growth across many segments, including lip liner, eye brow makeup, and face applicators. Within skincare, although the market overall appeared to remain stagnant, there was notable movement happening on a segment-level. As with makeup, lip and facial products were bright spots for the category, particularly skincare masks, face supplements, and lip treatment, which all grew double-digits. Within fragrance, juices saw healthy growth, and candles, fresheners, and other home fragrance ancillaries were key drivers in Q1.
“In beauty it is becoming increasingly important to dig deeper and see what’s happening underneath. Today, the topline trends reveal but a fraction of the prestige beauty story. Less traditional and often smaller categories continue to emerge as the big winners of growth. The trends are more diverse and moving faster. Looking closer at these elements driving the market are essential for the industry to respond in step with the quickening pulse of today’s consumer trends,” said Karen Grant, global beauty analyst of The NPD Group.
Makeup outperformed the overall prestige market and experienced double-digit growth across many segments, including lip liner, eye brow makeup, and face applicators. Within skincare, although the market overall appeared to remain stagnant, there was notable movement happening on a segment-level. As with makeup, lip and facial products were bright spots for the category, particularly skincare masks, face supplements, and lip treatment, which all grew double-digits. Within fragrance, juices saw healthy growth, and candles, fresheners, and other home fragrance ancillaries were key drivers in Q1.
“In beauty it is becoming increasingly important to dig deeper and see what’s happening underneath. Today, the topline trends reveal but a fraction of the prestige beauty story. Less traditional and often smaller categories continue to emerge as the big winners of growth. The trends are more diverse and moving faster. Looking closer at these elements driving the market are essential for the industry to respond in step with the quickening pulse of today’s consumer trends,” said Karen Grant, global beauty analyst of The NPD Group.