06.23.15
The Estée Lauder Companies Inc. has tapped Guillaume Jesel to serve as senior vice president/global general manager, Tom Ford Beauty. In this role, he leads the global beauty brand, working directly with Tom Ford, president and CEO of Tom Ford International, reporting to John Demsey, group president, The Estée Lauder Companies.
“Guillaume is incredible,” said Ford. “A great talent, a brilliant business man, and a wonderful leader….Through his tenure at The Estée Lauder Companies and his career, he has gained a profound understanding of the global beauty industry. His experience is invaluable as we launch in China and continue to build our beauty business internationally.”
Demsey said that Guillaume has “already had a major impact on the brand, and we are confident that his leadership skills and his experience in the world of cosmetics will help this brand grow into a major powerhouse.”
Guillaume has been with The Estée Lauder Companies for 14 years, serving in a number of senior roles, including VP, global makeup marketing for the Estée Lauder brand and SVP of global and North America marketing, M·A·C Cosmetics. While at M·A·C, Guillaume played an integral role in shaping the brand strategy with the leadership team. His extensive experience includes the deployment of M·A·C’s more than 50 launches annually and overseeing Product and Consumer Marketing. He also helped lead the brand’s groundbreaking fashion and pop culture collaborations, establish the brand as a leader in social media, and contributed to the success of its breakthrough Viva Glam campaigns in support of the M·A·C AIDS Fund.
Prior to joining Lauder, Guillaume served in marketing capacities of increasing responsibility at the Lancôme division of L’Oréal.
“Guillaume is incredible,” said Ford. “A great talent, a brilliant business man, and a wonderful leader….Through his tenure at The Estée Lauder Companies and his career, he has gained a profound understanding of the global beauty industry. His experience is invaluable as we launch in China and continue to build our beauty business internationally.”
Demsey said that Guillaume has “already had a major impact on the brand, and we are confident that his leadership skills and his experience in the world of cosmetics will help this brand grow into a major powerhouse.”
Guillaume has been with The Estée Lauder Companies for 14 years, serving in a number of senior roles, including VP, global makeup marketing for the Estée Lauder brand and SVP of global and North America marketing, M·A·C Cosmetics. While at M·A·C, Guillaume played an integral role in shaping the brand strategy with the leadership team. His extensive experience includes the deployment of M·A·C’s more than 50 launches annually and overseeing Product and Consumer Marketing. He also helped lead the brand’s groundbreaking fashion and pop culture collaborations, establish the brand as a leader in social media, and contributed to the success of its breakthrough Viva Glam campaigns in support of the M·A·C AIDS Fund.
Prior to joining Lauder, Guillaume served in marketing capacities of increasing responsibility at the Lancôme division of L’Oréal.