07.02.15
Cosmetics brand Nudestix has forged a partnership with digital makeover app Perfect365 in which users will now be able test out a #GONUDE makeover featuring digitized Nudestix products, then buy the featured eye, lip and cheek colors from their smartphones.
“The #GONUDE filter is co-designed to create a ‘reality show’ that applies our selected products in specific shades to look like a natural real-life application,” said Jenny Frankel, Nudestix president and founder. “We wanted to give users the ability to just add a touch of color to bring out their finest features and create a confidence movement empowering women when it comes to makeup, to go nude but better. With Perfect365, users can share their enhanced selfies on any social platform and shop the entire look instantly. This will revolutionize the Nudestix digital shopping experience through immediate personalization, virtual trial and mobile commerce.”
Starting July 7 users will able to use the #GONUDE Hotstyle in the Perfect365 app to digitally apply six Nudestix products, including the Mystic Lip+Cheek Pencil, Magnetic Eye Color pencils in Gilt, Immortal and Lilith, and Concealer and Sculpting Pencils. Once they customize the look, they can purchase Nudestix products directly from the app and recreate the makeover in real life with a featured how-to video.
Nudestix’s makeup pencils are available at select Sephora, Space NK and Urban Outfitters in Canada and US and on www.nudestix.com.
“The #GONUDE filter is co-designed to create a ‘reality show’ that applies our selected products in specific shades to look like a natural real-life application,” said Jenny Frankel, Nudestix president and founder. “We wanted to give users the ability to just add a touch of color to bring out their finest features and create a confidence movement empowering women when it comes to makeup, to go nude but better. With Perfect365, users can share their enhanced selfies on any social platform and shop the entire look instantly. This will revolutionize the Nudestix digital shopping experience through immediate personalization, virtual trial and mobile commerce.”
Starting July 7 users will able to use the #GONUDE Hotstyle in the Perfect365 app to digitally apply six Nudestix products, including the Mystic Lip+Cheek Pencil, Magnetic Eye Color pencils in Gilt, Immortal and Lilith, and Concealer and Sculpting Pencils. Once they customize the look, they can purchase Nudestix products directly from the app and recreate the makeover in real life with a featured how-to video.
Nudestix’s makeup pencils are available at select Sephora, Space NK and Urban Outfitters in Canada and US and on www.nudestix.com.