07.09.15
In the I%I wipes sector, market leader Clorox Professional Products and various smaller brands like Metrex Research and Spartan Chemical are growing faster than the overall market growth, according to Industrial and Institutional Wipes USA: Market Analysis and Opportunities report by from Kline. Kline says all product categories and companies have registered growth, and industrial and institutional cleaning wipes increased 5% in 2014.
According to Kline, this across-the-board uptake is due fact that end users view wipes as a convenient and effective way to clean their facilities.
In addition, the recently modified EPA Wiper Rule is fueling growth. Now that reusable, laundered cloths and solvent-contaminated disposable wipes are subject to the same regulations, it is expected to lead to increased future sales for wipes in various industrial and commercial end-use segments, noted Kline.
Kline conducted structured surveys with a wide range of end users and found that while these products are important to users, loyalty to specific wipe brands is low. Less than one-third of the survey respondents noted that the brand name of wipes is important as a purchase factor. More than half of the respondents said that they would simply choose an alternate brand of wipes if the distributor stopped carrying their brand.
According to Kline, the five leading suppliers of industrial and institutional cleaning wipes account for 84% of the total market, and the sales disparities occur even among the top players where sales numbers double from one supplier to another. The top three suppliers are Clorox Professional Products, Reckitt Benckiser Professional, and Kimberly-Clark.
According to Kline, this across-the-board uptake is due fact that end users view wipes as a convenient and effective way to clean their facilities.
In addition, the recently modified EPA Wiper Rule is fueling growth. Now that reusable, laundered cloths and solvent-contaminated disposable wipes are subject to the same regulations, it is expected to lead to increased future sales for wipes in various industrial and commercial end-use segments, noted Kline.
Kline conducted structured surveys with a wide range of end users and found that while these products are important to users, loyalty to specific wipe brands is low. Less than one-third of the survey respondents noted that the brand name of wipes is important as a purchase factor. More than half of the respondents said that they would simply choose an alternate brand of wipes if the distributor stopped carrying their brand.
According to Kline, the five leading suppliers of industrial and institutional cleaning wipes account for 84% of the total market, and the sales disparities occur even among the top players where sales numbers double from one supplier to another. The top three suppliers are Clorox Professional Products, Reckitt Benckiser Professional, and Kimberly-Clark.