09.03.15
Hair loss could add up to big losses for one direct marketer. The law firm of Christiansen Davis, LLC (CD) has added new plaintiffs to a California federal court lawsuit against hair stylist Chaz Dean and infomercial giant Guthy-Renker, bringing the total number of consumers to 200 who have suffered extreme hair loss and other injuries caused by their Wen Hair Products.
As described in the complaint, the products are designed, manufactured and sold by Stylist Chaz Dean and Guthy-Renker, the direct marketing company behind Proactiv and other beauty care products. The companies have marketed the products heavily, using nearly round-the-clock infomercials and television advertising with celebrity testimonials, the Internet and popular beauty magazines.
The companies claim the products drastically improve the health and appearance of hair in just one use. As explained in the complaint, the companies also claim that regular shampoos damage the hair. They instead encourage consumers to use large quantities of the Wen products, describing them as "gentle enough to use every day" and claiming, "You can never use too much! The more you use, the better the results."
The complaint charges that the products cause severe and possibly permanent damage to hair, including hair loss to the point of visible bald spots, severe hair breakage, scalp irritation and rash—even infection. The amended complaint, which can be obtained on the CD website at www.cdfirm.com, includes photos of injuries linked to use of the products.
As described in the complaint, the products are designed, manufactured and sold by Stylist Chaz Dean and Guthy-Renker, the direct marketing company behind Proactiv and other beauty care products. The companies have marketed the products heavily, using nearly round-the-clock infomercials and television advertising with celebrity testimonials, the Internet and popular beauty magazines.
The companies claim the products drastically improve the health and appearance of hair in just one use. As explained in the complaint, the companies also claim that regular shampoos damage the hair. They instead encourage consumers to use large quantities of the Wen products, describing them as "gentle enough to use every day" and claiming, "You can never use too much! The more you use, the better the results."
The complaint charges that the products cause severe and possibly permanent damage to hair, including hair loss to the point of visible bald spots, severe hair breakage, scalp irritation and rash—even infection. The amended complaint, which can be obtained on the CD website at www.cdfirm.com, includes photos of injuries linked to use of the products.