09.15.15
In addition to this year’s Pink Ribbon Products offered through The Estée Lauder Companies’ iconic brands, all of which raise funds for education and medical research through the Breast Cancer Research Foundation (BCRF)—such as Bobbi Brown, Bumble and bumble, Clinique, La Mer, Smashbox and Tory Burch, to name a few—the 2015 BCA Campaign will introduce the powerful new call-to-action, “Every Action Counts. What’s Yours?”
According to the company, it invites people around the world to join the global community and share how they’re taking action throughout the year. In fact, for every action submitted on BCAcampaign.com or unique post on Instagram or Twitter with #BCAstrength between Oct. 1, 2015 and World Cancer Day on Feb. 4, 2016, The Estée Lauder Companies will donate $25 to fund a half-hour of breast cancer research through BCRF, with the goal of funding up to 500 research hours ($25,000).
According to the company, it invites people around the world to join the global community and share how they’re taking action throughout the year. In fact, for every action submitted on BCAcampaign.com or unique post on Instagram or Twitter with #BCAstrength between Oct. 1, 2015 and World Cancer Day on Feb. 4, 2016, The Estée Lauder Companies will donate $25 to fund a half-hour of breast cancer research through BCRF, with the goal of funding up to 500 research hours ($25,000).