06.07.16
Jillian Hervey, lead singer of R&B/Soul band Lion Babe, will take center stage this summer as she joins Pantene to celebrate curly hair. Summer means longer days, weekends at the beach and for curly-haired women, frizz! This summer, Hervey and Pantene will give women the curls they’ve always wanted by helping them fight frizz by strengthening their curls. Hervey will appear in all elements of the brand’s holistic marketing campaign, including TV, print and digital advertising, in-store displays, public relations and social media.
“Once I really started to embrace my curls, my entire world changed, and it’s made me the woman that I am today,” said Hervey. “Keeping my curls strong and healthy is so important, and thanks to Pantene I’ve finally uncovered a routine that allows my curls to be practically frizz-free.”
“Once I really started to embrace my curls, my entire world changed, and it’s made me the woman that I am today,” said Hervey. “Keeping my curls strong and healthy is so important, and thanks to Pantene I’ve finally uncovered a routine that allows my curls to be practically frizz-free.”