11.28.16
The former host of the Tonight Show Jay Leno is expanding today into the world of automotive care by launching his own brand, Jay Leno’s Garage – Advanced Vehicle Care. Inspired by the iconic style, standards, and identity of Leno and his ever-expanding collection of automobiles and motorcycles, the brand will include products that are used on his cars and have helped him win multiple car show awards.
For the past eight years, Leno and his detailing team have worked hand-in-hand with product engineers and chemists to develop easy-to-use formulations that offer world-class shine and protection.
The line debuted on Black Friday on www.lenosgarage.com with a seven-piece vehicle care kit that includes a wash, cream wax, quick detailer, tire and trim dressing, wax and dressing applicator pads, along with an extra-plush microfiber towel for $59.99. The entire offering of vehicle care products will eventually grow to include waxes, soaps, cleaners, protectants, dressings and accessories, according to Leno’s partner, AP51 LLC, a detailing supply and chemical development company based in Southern California.
“Being excited is an understatement,” said Jeremy Porrazzo of AP51. “We’ve poured our blood, sweat and tears into formulating products that meet Jay’s standards. It was a tough bar to reach. Most car-guys would only dream of showing their beloved baby at a show like Pebble Beach’s Concours d’Elegance, but Jay has upwards of five cars in his collection that have not only shown, but won at that event…”
Leno’s TV show “Jay Leno’s Garage” is in its second season on CNBC airing Wednesdays at 10 pm ET/PT.
For the past eight years, Leno and his detailing team have worked hand-in-hand with product engineers and chemists to develop easy-to-use formulations that offer world-class shine and protection.
The line debuted on Black Friday on www.lenosgarage.com with a seven-piece vehicle care kit that includes a wash, cream wax, quick detailer, tire and trim dressing, wax and dressing applicator pads, along with an extra-plush microfiber towel for $59.99. The entire offering of vehicle care products will eventually grow to include waxes, soaps, cleaners, protectants, dressings and accessories, according to Leno’s partner, AP51 LLC, a detailing supply and chemical development company based in Southern California.
“Being excited is an understatement,” said Jeremy Porrazzo of AP51. “We’ve poured our blood, sweat and tears into formulating products that meet Jay’s standards. It was a tough bar to reach. Most car-guys would only dream of showing their beloved baby at a show like Pebble Beach’s Concours d’Elegance, but Jay has upwards of five cars in his collection that have not only shown, but won at that event…”
Leno’s TV show “Jay Leno’s Garage” is in its second season on CNBC airing Wednesdays at 10 pm ET/PT.