03.10.17
Mark your calendars; Klorane has declared Sunday, March 12 “National Dry Shampoo Day.”
Recognizing that with the beginning of Daylight Savings Time consumers lose an hour of sleep, which for many results in less time for morning hair care routines, the brand selected this Sunday as perfect timing to put the spotlight on their iconic Dry Shampoo formulas as the ideal time-saving solution.
Klorane launched its dry first dry shampoo in 1971. The oil-absorbing powder formulated to be brushed out of the hair was unique in that it cleansed the hair without a drop of water.
"We are very proud of our leadership in the dry shampoo category and our track record in bringing innovations to market so that we may offer consumers a wide range of options to meet their individual needs," says Jacqueline Flam, vice president, retail and salon, Eau Thermale Avène, Klorane and René Furterer. "It is especially note-worthy that there is a Klorane Dry shampoo sold every 10 seconds around the world."
To promote National Dry Shampoo Day, Klorane is launching its inaugural #DryShampooAuthority campaign, partnering with key social media influencers to bring awareness to the initiative and celebrate the occasion with surround sound, using the hashtags #DryShampooAuthority and #NationalDryShampooDay.
Recognizing that with the beginning of Daylight Savings Time consumers lose an hour of sleep, which for many results in less time for morning hair care routines, the brand selected this Sunday as perfect timing to put the spotlight on their iconic Dry Shampoo formulas as the ideal time-saving solution.
Klorane launched its dry first dry shampoo in 1971. The oil-absorbing powder formulated to be brushed out of the hair was unique in that it cleansed the hair without a drop of water.
"We are very proud of our leadership in the dry shampoo category and our track record in bringing innovations to market so that we may offer consumers a wide range of options to meet their individual needs," says Jacqueline Flam, vice president, retail and salon, Eau Thermale Avène, Klorane and René Furterer. "It is especially note-worthy that there is a Klorane Dry shampoo sold every 10 seconds around the world."
To promote National Dry Shampoo Day, Klorane is launching its inaugural #DryShampooAuthority campaign, partnering with key social media influencers to bring awareness to the initiative and celebrate the occasion with surround sound, using the hashtags #DryShampooAuthority and #NationalDryShampooDay.