Avon Products, Inc. appointed José Vicente Marino as executive vice president and general manager, Brazil, effective Sept. 17, 2018. He will be responsible for accelerating growth in Brazil, Avon's largest business, reporting to Chief Executive Officer Jan Zijderveld.
Marino is a seasoned executive with extensive general manager, direct selling, consumer and strategic planning experience within global organizations. He has held executive positions at Natura & Co., latterly as chief operating officer and a member of the Executive Committee, where he led the multi-channel and multi-brand strategy, and the entire sales team, having been promoted successively from Brands & Business VP and Marketing & Sales VP.
Most recently, he was president at Flora Cosméticos e Limpeza, a leading beauty and hygiene products company owned by JBS Group and part of J&F Investimentos S.A., where he led sales growth of more than 15% during his time in the business.
Vicente has significant experience at global consumer packaged goods companies, including Johnson & Johnson where he was a commercial director, VP of Customer Development LatAm and president of its Brazil operations. He started his career as a marketing manager and national manager for key accounts at BestFoods, which was acquired by Unilever PLC.