08.23.18
The L'Occitane Group is opening a new L'Occitane en Provence concept store in New York City. The 1,870 square foot store located at 555 Fifth Avenue is described as an unique immersive destination that will communicate the brand's signature pillars through a range of interactive customer touchpoints.
Designed by L'Occitane's international artistic director Daniel Contorni and Paul Blackburn, VP concept design, construction and merchandising, the store will be “an evolutive space continuously changing to highlight seasonal campaigns,” said the brand.
While the existing L'Occitane experiential boutique at Flatiron continues to offer exceptional service and skin care innovation, this new spot will be “more disruptive and attract new customers, encourage engagement and produce user-generated content for social media," according to brand.
The store includes a fain-shower sink, an interactive skin care consultation area, a curved communal bench beneath a Mediterranean olive tree, and an enhanced fulfilment services "comptoir.”
The opening of the new store is part of L’Occitane Group’s on-going customer-first retail strategy to provide what it calls an unforgettable in-store experience.
Designed by L'Occitane's international artistic director Daniel Contorni and Paul Blackburn, VP concept design, construction and merchandising, the store will be “an evolutive space continuously changing to highlight seasonal campaigns,” said the brand.
While the existing L'Occitane experiential boutique at Flatiron continues to offer exceptional service and skin care innovation, this new spot will be “more disruptive and attract new customers, encourage engagement and produce user-generated content for social media," according to brand.
The store includes a fain-shower sink, an interactive skin care consultation area, a curved communal bench beneath a Mediterranean olive tree, and an enhanced fulfilment services "comptoir.”
The opening of the new store is part of L’Occitane Group’s on-going customer-first retail strategy to provide what it calls an unforgettable in-store experience.