01.23.19
Yankee Candle has rolled out its first scent of the year concept.
"Yankee Candle has been a leader in the home fragrance category for 50 years, and each year we conduct extensive research and take great care to curate fragrances that our consumers will love. This year, we took this process to the next level," said Anna Whitton, vice president of brand marketing, Yankee Candle Company. "We identified an overarching theme and built a candle to perfectly portray it. The resulting fragrance is beautiful, compelling, and embodies the desire we have as individuals to connect with the world around us while still being accepted for who we are."
The scent: One Together.
The fragrance was created with the rare Miracle Flower, a scent never before used at Yankee Candle. This luscious floral wrapped with soft woods, suede, and amber is combined with mandarin, nectarine, and sandalwood.
The resulting fragrance is beautifully nuanced, harmonious, and all together intoxicating, said the company.
"Our goal is to create scents that transform a home into a place where you can relax, be yourself and provide a warm welcome for your loved ones. In collaboration with trend, fashion and fragrance experts, we developed a singular scent to inspire you throughout the coming year," said Whitton.
One Together is available in a Large 2-wick Tumbler and Large Classic Jar Candle for $30 exclusively at Yankee Candle retail locations and online for a limited time.
"Yankee Candle has been a leader in the home fragrance category for 50 years, and each year we conduct extensive research and take great care to curate fragrances that our consumers will love. This year, we took this process to the next level," said Anna Whitton, vice president of brand marketing, Yankee Candle Company. "We identified an overarching theme and built a candle to perfectly portray it. The resulting fragrance is beautiful, compelling, and embodies the desire we have as individuals to connect with the world around us while still being accepted for who we are."
The scent: One Together.
The fragrance was created with the rare Miracle Flower, a scent never before used at Yankee Candle. This luscious floral wrapped with soft woods, suede, and amber is combined with mandarin, nectarine, and sandalwood.
The resulting fragrance is beautifully nuanced, harmonious, and all together intoxicating, said the company.
"Our goal is to create scents that transform a home into a place where you can relax, be yourself and provide a warm welcome for your loved ones. In collaboration with trend, fashion and fragrance experts, we developed a singular scent to inspire you throughout the coming year," said Whitton.
One Together is available in a Large 2-wick Tumbler and Large Classic Jar Candle for $30 exclusively at Yankee Candle retail locations and online for a limited time.