Hello Products has expanded its range with a new Hemp Seed Oil collection that includes two toothpastes, mouthwash and floss.

Infused with moisturizing hemp seed oil and coconut oil plus Yakima Valley spearmint, the new hemp seed oil toothpaste (available in both fluoride and fluoride free versions) naturally whitens teeth and helps remove plaque. The new alcohol-free mouthwash rinses away stuff brushing may miss, and leaves mouths feeling magnificently moisturized. The new hemp seed oil infused floss is coated with vegan candelilla wax and is free from PFAS.

“Rapid innovation is at our core and enables us to keep up with the ever-changing needs of today's ingredient-savvy brushers,” says Lauri Kien Kotcher, CEO. “We continually strive to deliver effective and irresistible products our brushers can trust and enjoy, while also making them accessible to everyone. Our latest pioneering launches will help further accelerate the amazing growth of our oral care portfolio, with several more exciting innovations to follow in 2020.”

Hello's Hemp Seed Oil Collection is Leaping Bunny certified. It is being sold on hello-products.com and Amazon.com, and rolling out nationwide in top retailers at price points that range from $5.99 for the floss to $6.99 for mouthwash and toothpaste.

For more on this launch, and others in oral care, be sure to read Happi’s November issue.