Happi Staff01.30.20
Revlon has launched the first mass cosmetic product that meets the Environmental Working Group’s (EWG) clean beauty standards—PhotoReady Prime Plus Perfecting + Smoothing Primer.
The PhotoReady Prime Plus Perfecting + Smoothing Primer was specifically formulated to improve makeup wear and appearance of skin instantly and over time. In addition, this formula was custom tailored to meet the EWG Verified mark requirements. Obtaining a “green” Skin Deep score indicating that the ingredients are lowest hazard and supported by robust scientific data, adherence to ingredient restrictions set by U.S. and global regulatory bodies, and full transparency of ingredients are among the robust criteria for the mark.
“Revlon is proud to launch the first EWG Verified cosmetic available globally to consumers in mass retail stores,” said Revlon president and CEO Debra G. Perelman. “More than just buying differently, consumers want added assurances about the products they buy and their ingredients. Building on our longstanding partnership with EWG and commitment to health, Revlon understands the changing needs of consumers and is leading the way in bringing clean and transparent beauty to consumers at an accessible price point.”
Featuring a complex infused with a Vitamin B5 and Hyaluronic Acid complex, Revlon PhotoReady Prime Plus Perfecting + Smoothing Primer is ideal for skin with uneven texture, discoloration and fine lines. Upon application, the hydrating primer improves the look of a dull complexion and leaves skin feeling soft, smooth and firmer, said the company.
The PhotoReady Prime Plus Perfecting + Smoothing Primer was specifically formulated to improve makeup wear and appearance of skin instantly and over time. In addition, this formula was custom tailored to meet the EWG Verified mark requirements. Obtaining a “green” Skin Deep score indicating that the ingredients are lowest hazard and supported by robust scientific data, adherence to ingredient restrictions set by U.S. and global regulatory bodies, and full transparency of ingredients are among the robust criteria for the mark.
“Revlon is proud to launch the first EWG Verified cosmetic available globally to consumers in mass retail stores,” said Revlon president and CEO Debra G. Perelman. “More than just buying differently, consumers want added assurances about the products they buy and their ingredients. Building on our longstanding partnership with EWG and commitment to health, Revlon understands the changing needs of consumers and is leading the way in bringing clean and transparent beauty to consumers at an accessible price point.”
Featuring a complex infused with a Vitamin B5 and Hyaluronic Acid complex, Revlon PhotoReady Prime Plus Perfecting + Smoothing Primer is ideal for skin with uneven texture, discoloration and fine lines. Upon application, the hydrating primer improves the look of a dull complexion and leaves skin feeling soft, smooth and firmer, said the company.