Top Companies Report

6. Johnson & Johnson

July 11, 2011

New Brunswick, NJ

732.524.0400

www.jnj.com

Sales: $7.2 billion


Sales:

$7.2 billion for skin, baby and oral care products. Corporate sales: $61.6 billion. Net income: $13.3 billion.


Key Personnel:

William C. Weldon, chairman and chief executive officer; Dominic J. Caruso, vice president, finance and chief financial officer; Russell C. Deyo, vice president and general counsel; Alex Gorsky, vice chairman, executive committee; Sheri S. McCoy, vice chairman, executive committee.


Major Products:

Aveeno and Neutrogena skin care and sun care products; Clean & Clear teen skin care products; Johnson’s Balmex, Penatan and Natusan baby care products; Johnson’s skin and hair care products; Piz Buin and Sundown sun care products; Reach toothbrushes; RoC skin care products; Shower to Shower personal care products; Listerine.


New Products:

Aveeno—Hydrosport sunblock, Baby Natural Protection with mineralblock; Neutrogena Naturals and Neutrogena Wet Skin sunblock.


Comments:

Corporate sales fell less than 1% last year. Net income rose nearly 9%. Sales of skin, baby and oral care sales rose less than 2%.


By segment, skin care sales totaled $3.5 billion, a decline of less than 1%, which the company blamed on a temporary reduction in shipments of Neutrogena products due to product supply constraints partially offset by growth in the Aveeno, Johnson’s Adult, Le Petit Marseillais and Dabao skin care lines.


Oral care product sales fell 2.7% to $1.5 billion, primarily due to the divestiture of Efferdent and Poligrip and lower sales of mouth rinses and toothbrushes in the US.


However, baby care sales rose 4.4% to $2.2 billion, due to growth in the Asia Pacific region.

Last August, J&J rolled out Johnson’s Natural, a new line of products featuring at least 98% plant and fruit-derived natural ingredients and the brand’s iconic No More Tears formula. The line consists of a foaming baby wash, baby shampoo, baby lotion, a 2-in-1 hand and face foaming wash for kids and a 3-in-1 shampoo, conditioner and body wash. Products are scented with Johnson’s Allerfree fragrance, which contains subtle notes of white floral, powder and vanilla scents, which is naturally derived and free of known allergens and irritating essential oils, according to the company.


“Johnson’s is a leader in developing baby products that are mild and gentle to meet the different needs of all moms and caregivers,” said Rich Hildebrandt, group product director for the brand. “We’re thrilled to provide moms with trusted, natural products that are affordable and available at mass retail. Not all natural products are suitable for children, but the new line by Johnson’s is not only designed specifically for babies, it also won’t break the bank.”


To support the launch, the company created www.johnsons-natural.com, and has teamed up with the National Wildlife Federation in support of their efforts to inspire families to spend more time outdoors in nature.


For the first quarter of 2011, corporate sales rose 3.5% to $16.2 billion. Net earnings were $3.5 billion.


Earlier this year, J&J launched Wet Skin Sunblock, the first line of sun care products that can be applied directly to wet skin.

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