Happi Staff02.07.20
Beauty by Imagination, the parent company of WetBrush and Goody Products Inc. (“Goody”), announced that Tina Jackse joined the executive leadership team as EVP-sales for WetBrush, Goody, and ACE in North America. Jackse brings over two decades of successful sales and marketing experience in the consumer beauty category to the rapidly growing BBI Company.
“I am thrilled to have Tina on board as we continue to grow the BBI team. I am confident that, as a proven business builder and category growth driver, she will help us to strengthen our partnerships with retailers,” said Francesca Raminella, chief commercial officer at Beauty by Imagination.
Jackse joins the BBI team from Henkel Corporation, where she was responsible for leading sales operations across brands including Dial, Schwarzkopf, and Right Guard to maximize their profitability through aggressive revenue growth. Prior to that, she served as VP-global sales for Beiersdorf overseeing business for Nivea, Eucerin and Aquaphor at Walmart—a key customer she will be leading for BBI’s Wetbrush and Goody brands.
“BBI is a company of amazing brands that delivers imaginative yet real beauty solutions to consumers who want results. I am honored to join the team and look forward to leading our sales organization to new successes in the hair category along with our awesome retail partners,” she said.
“I am thrilled to have Tina on board as we continue to grow the BBI team. I am confident that, as a proven business builder and category growth driver, she will help us to strengthen our partnerships with retailers,” said Francesca Raminella, chief commercial officer at Beauty by Imagination.
Jackse joins the BBI team from Henkel Corporation, where she was responsible for leading sales operations across brands including Dial, Schwarzkopf, and Right Guard to maximize their profitability through aggressive revenue growth. Prior to that, she served as VP-global sales for Beiersdorf overseeing business for Nivea, Eucerin and Aquaphor at Walmart—a key customer she will be leading for BBI’s Wetbrush and Goody brands.
“BBI is a company of amazing brands that delivers imaginative yet real beauty solutions to consumers who want results. I am honored to join the team and look forward to leading our sales organization to new successes in the hair category along with our awesome retail partners,” she said.