Happi Staff03.03.20
Skin care brand Derma e is expanding its hair care offerings with a new hair cleansing line that will be stocked in Ulta stores and Target.
Sulfate and silicone-free and safe for color-treated hair, Derma E’s new Thickening Shampoo & Conditioner are made with therapeutic mint and a unique herbal blend to effectively thicken and strengthen thinning hair. The blend includes panthenol and argan oil to nourish the scalp and hair follicles and eucalyptus and spearmint oil to rejuvenate, stimulate, and make hair appear thicker and fuller. The new conditioner is enriched with willow bark extract and peppermint oil to support a healthy scalp and nourished healthy-looking hair texture.
Both the shampoo and conditioner will retail for $9.99.
In addition, Derma E also revamped the packaging of its entire hair care line that currently includes scalp relief, nourishing and restoring shampoos and conditioners. The new packaging will consist of larger, slim, streamlined bottles, easy to dispense disc top caps, and 25% more product, at the same retail price ($9.99).
“Today’s consumers are aware of the many benefits of not only choosing clean food options but also the importance of choosing the best, clean products for their hair and skin. Where in the past sulfates, parabens, and various alcohols were used in most products, consumers now seek products that are not only healthier options for their skin and hair, but also the environment, while still demanding high performance,” said Barbara Roll, CMO of Derma E, which is owned by Topix Pharmaceuticals.
Sulfate and silicone-free and safe for color-treated hair, Derma E’s new Thickening Shampoo & Conditioner are made with therapeutic mint and a unique herbal blend to effectively thicken and strengthen thinning hair. The blend includes panthenol and argan oil to nourish the scalp and hair follicles and eucalyptus and spearmint oil to rejuvenate, stimulate, and make hair appear thicker and fuller. The new conditioner is enriched with willow bark extract and peppermint oil to support a healthy scalp and nourished healthy-looking hair texture.
Both the shampoo and conditioner will retail for $9.99.
In addition, Derma E also revamped the packaging of its entire hair care line that currently includes scalp relief, nourishing and restoring shampoos and conditioners. The new packaging will consist of larger, slim, streamlined bottles, easy to dispense disc top caps, and 25% more product, at the same retail price ($9.99).
“Today’s consumers are aware of the many benefits of not only choosing clean food options but also the importance of choosing the best, clean products for their hair and skin. Where in the past sulfates, parabens, and various alcohols were used in most products, consumers now seek products that are not only healthier options for their skin and hair, but also the environment, while still demanding high performance,” said Barbara Roll, CMO of Derma E, which is owned by Topix Pharmaceuticals.