08.24.21
The Mayo Clinic’s data-driven platform SkinSAFE has bestowed its ‘safest’ rating to Arm and Hammer Sensitive Skin, Free & Clear Liquid Detergent. The rating highlights the brand’s gentle-on-skin formula as one that excludes 100% of SkinSAFE’s topmost recognized skin allergens. The scoring will be reflected on new bottle packaging and an updated produce look, which will soon be available nationally at all major retailers.
“Arm & Hammer Sensitive Skin is thrilled to receive a ‘100%' rating from such a platform,” says Laurie Kirschner, director of marketing for Arm & Hammer laundry. “As a brand whose mission is to help lighten the load in any way that we can, we strongly value all of the work that SkinSAFE does to educate consumers and provide them with tools needed to conquer everyday sensitive skin needs.”
SkinSAFE is a data-driven platform developed in collaboration with Mayo Clinic that uses clinical ingredient data to help people with sensitive skin find products that meet their sensitive skin needs and avoid products that don’t. SkinSAFE’s mission is to help people find appropriate products through AI-powered science, patch testing data, and ingredient-based product recommendations. The platform evaluates products through its database and ranks them based on their propensity to cause sensitivities, irritation, or allergies contingent on clinical ingredients, patient allergy testing data, and 20 years of research data by the Mayo Clinic. Once products are reviewed, the platform provides a SkinSAFE rating based on how safe products are for sensitive skin sufferers to help consumers and physicians find and recommend tailored home care, skincare, and beauty products.
According to SkinSAFE, 11 of the most common allergens and irritants are responsible for up to 49% of all skin reactions. These common allergens and irritants include: Bacitracin, Benzalkonium Chloride, Benzophenone-4, Cobalt Chloride, Formaldehyde, Fragrance, Methyldibromo Glutaronitrile (MDBDGN), Methylisothiazolinone, Neomycin, Nickel and Potassium Dichromate. The other 51% of skin reaction cases come from 19,000-plus other ingredients, with each allergen accounting for a minute percentage of all reaction cases.
Arm & Hammer Sensitive Skin, Free & Clear Liquid Detergent is specially formulated for sensitive skin with a hypoallergenic, fragrance-free, and dermatologist-tested formula. Designed to work in both standard machines and today's energy-conscious high-efficiency models, the detergent provides a powerful clean while being free and clear of perfumes, dyes, and preservatives that can cause irritation to sensitive skin.
For a list of retailers that offer Arm & HammerRSensitive Skin, Free & Clear Liquid Detergent, go to armandhammer.com/en/sensitive-skin and SkinSAFEproducts.com.