10.04.21
The reformulation is the first step in Love Beauty and Planet’s journey to achieve its newest sustainability goal: to have 100% of Love Beauty and Planet’s formulations biodegradable to minimize its impact on water and aquatic ecosystems by 2030.
Making its formulas 100% biodegradable means that its ingredients can break down into their basic components shortly after use, or are already in a form that’s ready to return to nature, making them less of a burden on the planet, said the Happi Top 30 company.
All conditioners already feature coconut oil, but thanks to a new processing method, the brand has added emulsified coconut oil to select formulas for even more nourishment and moisturization.