10.08.21
Leading professional hair color brand Pravana has tapped Aurelia Andre the new vice president of global marketing and corporate education.
Effective Oct. 15, Andre enters the brand from the Henkel organization and will oversee Pravana’s marketing and corporate education departments, including integrated marketing, social media, product development, public relations, creative and more. Andre’s arrival to the Pravana team marks a celebratory next phase in the brand’s innovative marketing and education approach to reach, uplift and empower stylists.
“The Pravana Team and I are thrilled to welcome Aurelia Andre to the brand as the new vice president of global marketing and corporate education,” said Michelle Chandler, Pravana general manager. “Her extensive experience in the consumer goods and beauty care categories, combined with her global perspective and passion for marketing, aligns directionally with the brand’s future. Her positive outlook on life and approach to leadership complements Pravana’s disruptive and colorful energy. We couldn’t be more excited to see what happens next with her on board.”
Aurelia Andre brings over 16 years of marketing experience across five countries to her new role, 14 of those in the consumer-packaged goods category within Henkel. Andre’s career has encompassed both mature and emerging markets on local, regional and global levels.
In her most recent position, Andre served as the Henkel regional head of strategic marketing for the Middle East and Africa, leading for the MEA region brands such as Schwarzkopf Retail and Pert.
In her most recent position, Andre served as the Henkel regional head of strategic marketing for the Middle East and Africa, leading for the MEA region brands such as Schwarzkopf Retail and Pert.